For the love of New Zealand Wine

Winetopia 2025

There’s a lot to love about New Zealand wine. The rise of quality wine production has had a measurable impact on New Zealand‘s economy, international reputation and even our landscapes. Wine has been a real success story and the NZ Winegrowers 2023 Annual Report shows exports on the rise.

Winetopia represents a significant promotion for New Zealand Wine in the North Islands two largest cities. With a high profile marketing campaign commencing in March, thousands of wines lovers and vino curious make an annual pilgrimage to the biggest collection of pop-up cellar doors from around the country

The Winetopia Story

Starting in 2016 as a proud showcase of our wine scene, Winetopia has become New Zealand’s largest annual wine tasting event series, engaging thousands of consumers and trade each year.

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Accompanied by an expansive five month marketing & PR campaign, our goal is clear. At a time where domestic wine consumption is on the decline, Winetopia is more than an event, it’s a voice with a unified message: New Zealand wine is amongst the best the world has to offer and an industry we should all take pride in being a part of and supporting. Under the Winetopia roof, visitors can meet pioneers of the scene, develop real relationships with our best wineries and, of course, experience wine that has literally put New Zealand on the map.

8 years of Winetopia

17 events across 3 cities

50,000+ customers

$5.3m+ invested

Winetopia Wellington, 2025 dates coming soon

Winetopia Auckland, 2025 dates coming soon

“Winetopia is the single wine event that brings the entire New Zealand wine community together under one roof. No matter a wineries geographic location, specialist varietal or their production size we’re all on the same floor connecting with the consumer. The opportunity to taste, sell, market and network is exceptional. Rain or shine Winetopia delivers with excellent centrally located indoor venues that capture the essence of each host city. The MC’s and guest speakers are some of New Zealand’s finest wine critics and palates who do a fantastic job of keeping the mainstage alive and consumers informed.”

Tim Severne, Rockburn Wines

“Well done team Winetopia. Lots of wine savvy consumers attended which was great for showing our older Pinot Noirs from 2007 to 2013.”

Lime Rock Wines

“ Greywacke has been attending Winetopia since its inception. We value this opportunity to meet our loyal and new customers, tasting through the Greywacke range of wines and chatting about our story. Winetopia provides the perfect setting for wine enthusiasts of all levels to engage and enjoy a personal experience with our team. Rob, Karl and team at Lemongrass are exceptional in their planning, with open communication and consistently looking at enhancing the event to ensure maximum marketing success. Each year they bring new innovations, creating fun, entertaining and educational Winetopia events”.

Chris Wensley, Greywacke